Thinking outside the box

From big and yellow to human and personal.

Some useful takeaways from UEA’s Head of Brand Charlene Katuwawala.

Highlights of our February event with Founder Robert Jones.

Created in Norwich: the brand that makes it easy to buy better

A really useful intro from world experts Matt Maizey and Gemma Russell

Chris Bosher on brand purpose - the good, the bad and the better alternatives.

Elma Glasgow on why brands must take decolonising seriously.

In addition to our focus on Brands, we felt it also very important to shine a light on the ‘land’ of Brandland, the wonderful city of Norwich in Norfolk.

The largest insurance provider in the UK, Aviva can trace its heritage back to the days of Norwich Union before the latter’s merging with CGU plc in 2009 to form the Aviva we know today.

Lotus is one of many Norwich brands who have engrained themselves not only in the global consciousness for their past achievements, but also in this ever evolving and adapting world we find ourselves in today.

Why has Norwich produced so many great businesses and why is Norwich still a great place to build a brand?